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Philippe MUGNIER

International destination marketing/PR - attractivity management

Philippe MUGNIER
49 years old
Driving License
Paris (75012) France
Professional Status
Open to opportunities
About Me
Throughout my varied career as entrepreneur and international marketer, I have been at the heart of all aspects of consulting, marketing, PR and tourism. I was responsible for the worldwide promotion of France as a touristic destination (Atout France, Regional Tourism Committees, alpine stations, Vulcania Park, festivals…) and at the forefront of marketing iconic destinations spanning all 5 continents to French travelers. I debuted my professional career at Adonet (Association of National Foreign Tourism Boards), continuing as International PR manager at a French Regional Visitors Bureau and from 2002 as Sales & Marketing Director then CEO of industry leader Interface Tourism Group. I am from early 2013 passionately committed to the success of the ATTRACT entrepreneurial adventure as expert, uniting my skills and energizing my international network of professionals for the benefit of the attractivity of places all around the world

  • Marketing (strategy & implementation) of services and complex entities/products in French and international markets
  • Partnerships, public relations (print, digital, TV, radio, ...), celebrity marketing, social media, events, lobbying, incentive and training schemes, advertising and branding
  • Corporate and crisis communication. Advocacy. Public affairs / country branding. Public and press relations / PR
  • Deep knowledge of the international tourism industry stakeholders, markets, sociology, issues, industry leaders, technology, ...
  • Luxury industry (stakeholders, markets, consumers, ...)
  • 15 years pratice of PR and events within the French and European media scene (written, radio, TV, web press,...). Leisure, life style, travel, economical, news press
  • 15 years various projects within institutions, ministeries, administrations in permanent link with high level political personnel and politicians
  • Knowledge (from basic to expert) of more than 50 destinations/countries from the 5 continents
  • International company strategy, corporate marketing and branding
  • Recruitment and team management, training, HR affairs
  • Intercultural management, internal/external communication (staff, partners, clients/prospects, ...)
  • Marketing innovation management
  • Create - manage and grow companies and profit units
  • Managerial leadership and personal branding
  • Experienced in equity management
  • Transition management
  • International sales directed to high level decision makers in complex decision processes environments
  • Creation and management of sales corporate tools or gaining, keeping and developing clients and sales. Corporate networking
  • Build international synergies, tools and action plans among companies partnering together on a large scale
  • Native French, fluent English, reasonable German, basic Spanish
  • Intercultural communication in international environments
  • Excellent command of office pack, web, social media, ..
  • Lecturer, very comfortable with media