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Philippe MUGNIER

International destination marketing/PR - attractivity management

Philippe MUGNIER
49 years old
Driving License
Paris (75012) France
Professional Status
Open to opportunities
About Me
Throughout my varied career as entrepreneur and international marketer, I have been at the heart of all aspects of consulting, marketing, PR and tourism. I was responsible for the worldwide promotion of France as a touristic destination (Atout France, Regional Tourism Committees, alpine stations, Vulcania Park, festivals…) and at the forefront of marketing iconic destinations spanning all 5 continents to French travelers. I debuted my professional career at Adonet (Association of National Foreign Tourism Boards), continuing as International PR manager at a French Regional Visitors Bureau and from 2002 as Sales & Marketing Director then CEO of industry leader Interface Tourism Group. I am from early 2013 passionately committed to the success of the ATTRACT entrepreneurial adventure as expert, uniting my skills and energizing my international network of professionals for the benefit of the attractivity of places all around the world

  • "Associate GENERAL MANAGER - CEO" - Sept. 2006- 2011
    "MARKETING & SALES DIRECTOR" - 2002-2006

    Leading (>50% of market shares) agency for conceiving and implemeting in European markets 360° integrated marketing strategies (PR, BtoB, BtoC) for institutions and compagnies from the global tourism /hospitality industry


    Historical records broken in term of arrival numbers from French holiday makers to all destinations managed by the agency (Mauritius, Australia, Abu Dhabi, Indonesia, Tenerife, Philippines, Taiwan, Caribbean, Dominica, ...) in 2009 and 2010 despite a global market strongly impacted by crisis. Managing communication during various political (riots, bombing, war), health (H1N1, Sars), natural (tsunami) crisis and succeding a dramatic recovery of affected destinations (Kenya, Mexico, Sri Lanka, Madagascar, Philippines, ...)

    Facts :

    Double digit turnover growth 2002/2009 in France (company created 2000). Turnover X 7 (> 4,400,000€ - 90% from international clients outside France) - Staff X 5 . Small business unit (5 team members in 2002) became in 8 years time the international leading group (staff> 50 in Europe) specialized in tourism marketing & PR. Leadership gained in France from 2004 and then strengthened on a larger scale under the Interface Tourism Group (ITG) structure created in 2009 through joint-ventures and external growth with units based in Southern Europe (France, Italy, Spain) and emerging markets (Russia, UAE, Belgium). Launch in 2008 of the Global Tourism Interface (GTI) worldwide network with 15 partner agencies from the 5 continents (Europe/Russia, Asia/Pacific, Americas)

    Facts : http://www.strategos.fr/spip.php?page=article-numero&id_article=850

    In addition to operational marketing and PR, many consulting/audit missions implemented (Comoros, Madagascar, Martinique Island, Armenia, ski resorts & French regions, ...) under request of World Bank, European Union, French Development Agency (AFD), US Aid, ...

    Many affiliation and (board) responsabilities taken in professional organisations (Visit USA Committee, IGLTA, PATA, SKAL, ADETEM French Association of Marketing Professionnals, AJT-French Association of Travel Writers...)
    Member of the 2008 Jury for the "Luxury & Creation Talents Awards"