Votre navigateur est obsolète !

Pour une expériencenet et une sécurité optimale, mettez à jour votre navigateur. Mettre à jour maintenant


Philippe MUGNIER

International destination marketing/PR - attractivity management

Philippe MUGNIER
49 years old
Driving License
Paris (75012) France
Professional Status
Open to opportunities
About Me
Throughout my varied career as entrepreneur and international marketer, I have been at the heart of all aspects of consulting, marketing, PR and tourism. I was responsible for the worldwide promotion of France as a touristic destination (Atout France, Regional Tourism Committees, alpine stations, Vulcania Park, festivals…) and at the forefront of marketing iconic destinations spanning all 5 continents to French travelers. I debuted my professional career at Adonet (Association of National Foreign Tourism Boards), continuing as International PR manager at a French Regional Visitors Bureau and from 2002 as Sales & Marketing Director then CEO of industry leader Interface Tourism Group. I am from early 2013 passionately committed to the success of the ATTRACT entrepreneurial adventure as expert, uniting my skills and energizing my international network of professionals for the benefit of the attractivity of places all around the world

  • www.auvergne-tourisme.info (Central France) and www.vulcania.com

    Conceiving and implementing "Auvergne Marketing Plan for Europe" for 10 outgoing markets (France included). Supporting trade & press pre-launch Europe campaign of VULCANIA, European Volcano Leisure Park.BtoB, BtoC, PR/events integrated campaigns within tourism stakeholders and opinion leaders/trend setters. Building and coordinating a network of international marketing & PR representatives and partners. Internal & external corporate communication & crisis management
  • RESULTS (stable budget and team)

    International arrivals +12%
    Impact of direct marketing campaigns X 4, information requests X 6, press coverage X 4