Throughout my varied career as entrepreneur and international marketer, I have been at the heart of all aspects of consulting, marketing, PR and tourism. I was responsible for the worldwide promotion of France as a touristic destination (Atout France, Regional Tourism Committees, alpine stations, Vulcania Park, festivals…) and at the forefront of marketing iconic destinations spanning all 5 continents to French travelers. I debuted my professional career at Adonet (Association of National Foreign Tourism Boards), continuing as International PR manager at a French Regional Visitors Bureau and from 2002 as Sales & Marketing Director then CEO of industry leader Interface Tourism Group. I am from early 2013 passionately committed to the success of the ATTRACT entrepreneurial adventure as expert, uniting my skills and energizing my international network of professionals for the benefit of the attractivity of places all around the world
STRATEGIC and OPERATIONAL MARKETING CONSULTING for Destinations and the Travel, Hospitality & Entertainment industries.
Official marketing & PR representative of tourism boards in French speaking Europe (France, Belgium/Luxemburg, Switzerland, Monaco). Launching of new destinations like the British Virgin Islands or Macedonia on various leisure travel segments as well as on the MICE market.
Lobbying, advocacy and public affairs for HQ/CEO of “Pacific Asia Travel Association” (PATA). Creation of a new French Chapter for the organization (then elected Secretary 2014-16) – now 45 members engaged within this Asia Pacific marketing task-force in France
Strategic and marketing plans, branding policies consultancy for various destinations: Senegal, Algeria, French Tourism Boards…
Press attaché for ‘Les Castels’ leading French luxury campsites chain, Coxyde resort,...
Member of the Board for the world event “Gay Games – Paris 2018 - 10th edition” – in charge of tourism partnerships
Frequent lecturer on marketing & country branding issues at leading universities and business schools (CELSA-Paris Sorbonne, Essec, Isc, Isee,...) - speaker at conférences
Contributor of the reference book « Le Marketing du Tourisme » published by DUNOD
Columnist at "Tendance Nomad" monthly magazine dedicated to "Meeting, Travel & Mobility"