Throughout my varied career as entrepreneur and international marketer, I have been at the heart of all aspects of consulting, marketing, PR and tourism. I was responsible for the worldwide promotion of France as a touristic destination (Atout France, Regional Tourism Committees, alpine stations, Vulcania Park, festivals…) and at the forefront of marketing iconic destinations spanning all 5 continents to French travelers. I debuted my professional career at Adonet (Association of National Foreign Tourism Boards), continuing as International PR manager at a French Regional Visitors Bureau and from 2002 as Sales & Marketing Director then CEO of industry leader Interface Tourism Group. I am from early 2013 passionately committed to the success of the ATTRACT entrepreneurial adventure as expert, uniting my skills and energizing my international network of professionals for the benefit of the attractivity of places all around the world
Opening of the 1st marketing representation of the Emirate in France. Launch and develop Abu Dhabi on the european French speaking markets. Branding and global awareness of Abu Dhabi. Marketing and PR for mega events (Formula 1 Grand Prix...) and important Infrastructures ( Ferrari World attraction park, Louvre Abu Dhabi...)
ADTA awarded twice in 2009 and 2010 as "World Leading Tourism Board" by World Travel Awards for efficiency and creativity of its international marketing
More than 80 French tour-operators featuring Abu Dhabi (less than 10 in 2006). Double digit growth in French arrival numbers from 2006. France ranked 3rd most important outgoing market.