Philippe MUGNIER
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Professional experience
General Manager - CEO
INTERFACE TOURISM GROUP (ITG) - Paris - France(Permanent contract - September 2002 - 2011)
- "Associate GENERAL MANAGER - CEO" - Sept. 2006- 2011
"MARKETING & SALES DIRECTOR" - 2002-2006
Leading agency for conceiving and implemeting in European markets 360° integrated marketing strategies (PR, BtoB, BtoC) for institutions and compagnies from the global tourism /hospitality industry
www.interfacetourism.com and www.interfacecommunity.fr
- CLIENTS ACHIEVEMENTS
@ Historical records broken in term of arrival numbers from French holiday makers to all destinations managed by the agency (Mauritius, Australia, Abu Dhabi, Indonesia, Tenerife, Philippines, Taiwan, Caribbean, Dominica, ...) in 2009 and 2010 despite a global market strongly impacted by crisis. Managing communication during various political (riots, bombing, war), health (H1N1, Sars), natural (tsunami) crisis and succeding a dramatic recovery of affected destinations (Kenya, Mexico, Sri Lanka, Madagascar, Philippines, ...)
Facts :
http://www.tourmag.com/Interface-Tourisme-Group-tous-les-clignotants-passent-au-vert_a40195.html
http://www.tourmag.com/Interface-Tourism-publie-son-barometre-des-destinations_a33688.html
http://www.interfacetourism.com/sites/default/files/pics/cases_studies/pdf/CP%20Mars%202011.pdf - CORPORATE ACHIEVEMENTS
@ Double digit turnover growth 2002/2009 in France (company created 2000). Turnover X 7 (> 4,400,000€ - 90% from international clients outside France) - Staff X 5 . Small business unit (5 team members in 2002) became in 8 years time the international leading group (staff> 50 in Europe) specialized in tourism marketing & PR. Leadership gained in France from 2004 and then strengthened on a larger scale under the Interface Tourism Group (ITG) structure created in 2009 through joint-ventures and external growth with units based in Southern Europe (France, Italy, Spain) and emerging markets (Russia, UAE, Belgium). Launch in 2008 of the Global Tourism Interface (GTI) worldwide network with 15 partner agencies from the 5 continents (Europe/Russia, Asia/Pacific, Americas)
Facts : http://www.strategos.fr/spip.php?page=article-numero&id_article=850 - OTHERS
@ In addition to operational marketing and PR, many consulting/audit missions implemented (Comoros, Madagascar, Martinique Island, Armenia, ski resorts & French regions, ...) under request of World Bank, European Union, French Development Agency (AFD), US Aid, ...
@ Lecturer on crisis communication, marketing & PR issues at CELSA-Paris Sorbonne, Marne La Vallée and ESTHUA-Angers leading universities
@ Contributor of the reference book « Le Marketing du Tourisme » published by DUNOD (2007 and 2010)
@ Many affiliation and (board) responsabilities taken in professional organisations (Visit USA Committee, PATA, SKAL, ADETEM French Association of Marketing Professionnals, AJT-French Association of Travel Writers...)
Member of the 2008 Jury for the "Luxury & Creation Talents Awards"
Marketing & PR Director - French speaking Europe
Abu Dhabi Tourism Authority - Paris / Abu Dhabi - France(Permanent contract - September 2006 - March 2011)
- Main client of the agency (20% from turnover)
www.abudhabitourism.ae - Opening of the 1st marketing representation of the Emirate in France. Launch and develop Abu Dhabi on the european French speaking markets. Branding and global awareness of Abu Dhabi. Marketing and PR for mega events (Formula 1 Grand Prix...) and important Infrastructures ( Ferrari World attraction park, Louvre Abu Dhabi...)
- RESULTS
ADTA awarded twice in 2009 and 2010 as "World Leading Tourism Board" by World Travel Awards for efficiency and creativity of its international marketing
More than 80 French tour-operators featuring Abu Dhabi (less than 10 in 2006). Double digit growth in French arrival numbers from 2006. France ranked 3rd most important outgoing market.
Marketing & PR Manager - Europe
AUVERGNE TOURISM BOARD - Clermont-Ferrand - France(Permanent contract - July 1996 - August 2001)
- www.auvergne-tourisme.info (Central France) and www.vulcania.com
Conceiving and implementing "Auvergne Marketing Plan for Europe" for 10 outgoing markets (France included). Supporting trade & press pre-launch Europe campaign of VULCANIA, European Volcano Leisure Park.BtoB, BtoC, PR/events integrated campaigns within tourism stakeholders and opinion leaders/trend setters. Building and coordinating a network of international marketing & PR representatives and partners. Internal & external corporate communication & crisis management - RESULTS (stable budget and team)
International arrivals +12%
Impact of direct marketing campaigns X 4, information requests X 6, press coverage X 4
Director
TOURISM for DEVELOPMENT - Paris - France(Permanent contract - October 2001 - October 2002)
- www.tourismfordevelopment.com
Fund raising from the tourism industry stakeholders for humanitarian micro-projects (health, water, eduction, ...) around the globe. Corporate communication of the NGO toward the industry & holiday makers
Consultant
ADONET - French Association of Foreign National Tourism Boards - Paris - France(Student project - October 1994 - October 1995)
- www.adonet.fr
MA dissertation about the “New Trends in Communication for Foreign National Tourism Boards” – Sponsored and published by ADONET (more than 60 members)
Trip Manager
BRITISH EUROPEAN CENTER - New York, Washington DC, UK, Germany - United States(Casual employment - January 1992 - December 1994)
- www.becfrance.com
8 missions of 2 to 4 weeks escorting group of French teenagers in the USA, UK and Germany for the British European Center (Student Exchange Organization). Monitoring, organizing activities & visits, coordination between Paris Headquarters and foreign centers
Sponsoring assistant
Avoriaz International Movie Festival of the Fantastic - Avoriaz - French Alps ski resort - France(Apprenticeship - September 2001 - June 2002)
- www.avoriaz.com
Market and political environment analysis and regional sponsoring plan with regional institutions and private stakeholders
Shows Coordinator
Mecanical Music International Festival - Les Gets - France(Fixed-term contract - July 1992 - June 1994)
- www.lesgets.com
Technical & artistical coordination of 1992 and 1994 Mecanical Music International Festivals of Les Gets (270 artists, 12 nationalities, 50 000 visitors in 5 days - 30 shows, concerts, conferences and exhibitions)
Advertising assistant
HAUTEFEUILLE agency - Annecy - France(Apprenticeship - September 1991 - December 1991)
- Commercial and creative coordination of advertising campains
